Screen Shot 2020-12-02 at 4.12.28 PM.png

9 LIVES

9 Lives is a concept for a 3-in-1 store that collects and sells used records and books, while also providing an adoption space for local shelter cats.

Screen Shot 2021-03-02 at 4.57.49 PM.png

Timeline

Oct 2020 - Dec 2020 (12 weeks)

Screen Shot 2021-03-02 at 4.57.49 PM.png

Team

Erin (myself)

Screen Shot 2021-03-02 at 4.57.49 PM.png

Tools

Figma, Illustrator, Photoshop

ASK

Design a product and physical solution that challenges the conventional way of shopping.

 

More specifically, build a 3-in-1 brand experience around a core offering: cats.

CHALLENGE

How can this unique in-store experience live in a digital space?

How will 3 store concepts work cohesively as 1?

SOLUTION

A cohesive digital / physical space that promotes the sale of second hand records and books, while creating a rewarding experience for both humans and cats.

INSPIRATION

People love animals. Having them around can be boost our mood, promote healthier lifestyles, and feel almost therapeutic at times. With work hours and stress levels increasing more than ever, managing mental health has become a challenge. This has led to an increase in the need for pets, emotional support animals, and places like Cat Cafes. As someone who has a prescription for their dog, I can relate.

Taking inspiration from cat cafes and my love for used record and book stores, I wanted to create a brand that not only provides a unique shopping experience, but creates a comforting space that benefits both humans and cats. 

MacBook Pro - 54.png
STRATEGY

Challenge the conventional way of browsing records and books, while also challenging the conventional way of browsing cats up for adoption, by merging the 3 experiences into 1 interactive space. 

 

By merging these experiences, 9 Lives can create its own unique category within the service industry. A mobile friendly website will serve as an extension of this space to provide a virtual browsing experience for all 3 elements.

Screen Shot 2021-03-02 at 4.57.49 PM.png
Screen Shot 2021-03-02 at 4.57.49 PM.png
Screen Shot 2021-03-02 at 4.57.49 PM.png
VISUAL IDENTITY
9 Lives_Logo.png
Screen Shot 2021-03-07 at 3.09.40 PM.png
Screen Shot 2021-03-07 at 3.09.40 PM.png
Screen Shot 2021-03-02 at 5.10.28 PM.png
Screen Shot 2021-03-02 at 5.10.28 PM.png
Screen Shot 2021-03-02 at 5.10.28 PM.png
DESIGN PRINCIPLES

SIMPLE

Keep it simple, make it bold.

Pull them in and get straight to the point. We want to speak loudly while saying as little as possible.

INSIGHTFUL

We are the experts in all things feline, vinyl, and literary. Our customers rely on us to guide them through this new experience.

Speak like an expert. Look like an expert.

PLAYFUL

No need to be too serious or technical. Have some fun! 9 Lives is all about good vibes and good times. Our design should show it!

AUDIENCE
MacBook Pro - 13.png
MacBook Pro - 15.png
MacBook Pro - 18.png
SHOPPING EXPERIENCE

The 9 Lives physical space should be modern, bold, and fun with a sweet, playful, down to earth vibe. White walls, rounded corners, cat friendly plants, lots of white with pops of color, and relaxing records, like Babe Rainbow, always playing in the background.

Screen Shot 2021-03-02 at 10.40.46 AM.pn
IMG_0488.jpg

Storefront

Upon entering the store, there will be an interactive window display: cats. By installing a floating climbing tree, cats can play and bask in the sunshine as people walk by.

Screen Shot 2020-11-20 at 1.00.51 PM.png

CAT ROOM

MERCH / CHECKOUT

LOBBY

BOOKS

RECORDS

1-ON-1

ROOM

Layout

It's important that this space not only functions as a record/book store, but as a hang space for cats and humans alike. There will be cozy lounge furniture, cat trees and scratchers, and lots of cat toys!  

Website

As a digital extension of the brick and mortar store, the 9 Lives website not only serves to inform, but to provide an opportunity for an online shopping experience.

Home Page.png
more.png
Record Page.png
YOUR CART.png

You can shop for used records and books or view cats up for adoption. Each cat has its own personality and story to tell. If you're interested in adopting, you can even set up an appointment for 1-on-1 visit.

Cat Adoption Page.png
Toby Bio Page.png
1 on 1.png
X

If you need help deciding the best cat for you, the Cat Compatibility Quiz will pair you with the 9 Lives cat that would best suit your personality, lifestyle, and preferences. 

9 lives record bag copy.png
9 Lives Cat Box copy.png
9 lives book bag mockup.png

Fun Merch + Perks

Sustainable Packaging

9 lives tshirt 2.png
9 lives canvas tote 1.png
9 lives tshirt.png
9 lives canvas tote 3.png
9 lives stickers.png
9 lives punch card mockup.png