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9 Lives is a concept for a 3-in-1 store that collects and sells used records and books, while also providing an adoption space for local shelter cats.

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Oct 2020 - Dec 2020 (12 weeks)

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Erin (myself)

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Figma, Illustrator, Photoshop


Design a product and physical solution that challenges the conventional way of shopping.


More specifically, build a 3-in-1 brand experience around a core offering: cats.


How can this unique in-store experience live in a digital space?

How will 3 store concepts work cohesively as 1?


A cohesive digital / physical space that promotes the sale of second hand records and books, while creating a rewarding experience for both humans and cats.


People love animals. Having them around can be boost our mood, promote healthier lifestyles, and feel almost therapeutic at times. With work hours and stress levels increasing more than ever, managing mental health has become a challenge. This has led to an increase in the need for pets, emotional support animals, and places like Cat Cafes. As someone who has a prescription for their dog, I can relate.

Taking inspiration from cat cafes and my love for used record and book stores, I wanted to create a brand that not only provides a unique shopping experience, but creates a comforting space that benefits both humans and cats. 

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Challenge the conventional way of browsing records and books, while also challenging the conventional way of browsing cats up for adoption, by merging the 3 experiences into 1 interactive space. 


By merging these experiences, 9 Lives can create its own unique category within the service industry. A mobile friendly website will serve as an extension of this space to provide a virtual browsing experience for all 3 elements.

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Keep it simple, make it bold.

Pull them in and get straight to the point. We want to speak loudly while saying as little as possible.


We are the experts in all things feline, vinyl, and literary. Our customers rely on us to guide them through this new experience.

Speak like an expert. Look like an expert.


No need to be too serious or technical. Have some fun! 9 Lives is all about good vibes and good times. Our design should show it!

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The 9 Lives physical space should be modern, bold, and fun with a sweet, playful, down to earth vibe. White walls, rounded corners, cat friendly plants, lots of white with pops of color, and relaxing records, like Babe Rainbow, always playing in the background.

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Upon entering the store, there will be an interactive window display: cats. By installing a floating climbing tree, cats can play and bask in the sunshine as people walk by.

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It's important that this space not only functions as a record/book store, but as a hang space for cats and humans alike. There will be cozy lounge furniture, cat trees and scratchers, and lots of cat toys!  


As a digital extension of the brick and mortar store, the 9 Lives website not only serves to inform, but to provide an opportunity for an online shopping experience.

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You can shop for used records and books or view cats up for adoption. Each cat has its own personality and story to tell. If you're interested in adopting, you can even set up an appointment for 1-on-1 visit.

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If you need help deciding the best cat for you, the Cat Compatibility Quiz will pair you with the 9 Lives cat that would best suit your personality, lifestyle, and preferences. 

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Fun Merch + Perks

Sustainable Packaging

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