black diamond

who is black diamond

for: VCU Undergrad Project 2018

timeline: 2 weeks

role: Strategy, Visual Design, Copywriting

tools: Illustrator, Photoshop

team: Jane Fischer

Create a campaign to spread brand awareness

Black Diamond is a popular outdoor gear brand in the climbing community, and more specifically, the night climbing community.

Using targeted Instagram ads, we want to show climbers that there is a whole nother world to be experienced at night with Black Diamond Headlamps

no matter how experienced you are, you're useless in the dark