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Black Diamond

who is black diamond

Instagram campaign

for: VCU Undergrad Project 2018

timeline: 2 weeks

role: Strategy, Visual Design, Copywriting

tools: Illustrator, Photoshop

team: Jane Fischer


Create a campaign to spread brand awareness


Black Diamond is a popular outdoor gear brand in the climbing community, and more specifically, the night climbing community.


Using targeted Instagram ads, we want to show climbers that there is a whole nother world to be experienced at night with Black Diamond Headlamps


no matter how experienced you are, you're useless in the dark

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