CROSSROADS ART CENTER

CROSSROADS ART CENTER SOCIAL MEDIA + BILLBOARD CAMPAIGN

Crossroads Art Center is a local art gallery that exhibits the work of emerging + established mid-Atlantic artists + promotes awareness and understanding of art forms, from crafts to fine art.

CHALLENGE: Create a social media campaign targeted at college students + young professionals, while maintaining + adhering to their main audience of 30-60 year olds

CONCEPT: Young adults spend so much of their time on their phones

STRATEGY: Show that your time can be better spent learning and making art at Crossroads

ART DIRECTOR: Erin Philips

COPYWRITER: Erin Philips + Aerin Mills

STRATEGIST: Emily Kondrk

Screen Shot 2018-10-16 at 1.58.44 AM.png
Screen Shot 2018-10-16 at 2.07.04 AM.png
Screen Shot 2018-10-16 at 2.07.15 AM.png
Crossroads Campaign Presentation_edited.
Crossroads Campaign Presentation-2_edite
Crossroads Campaign Presentation-3_edite