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ERIN PHILIPS
CROSSROADS ART CENTER SOCIAL MEDIA + BILLBOARD CAMPAIGN
Crossroads Art Center is a local art gallery that exhibits the work of emerging + established mid-Atlantic artists + promotes awareness and understanding of art forms, from crafts to fine art.
CHALLENGE: Create a social media campaign targeted at college students + young professionals, while maintaining + adhering to their main audience of 30-60 year olds
CONCEPT: Young adults spend so much of their time on their phones
STRATEGY: Show that your time can be better spent learning and making art at Crossroads
ART DIRECTOR: Erin Philips
COPYWRITER: Erin Philips + Aerin Mills
STRATEGIST: Emily Kondrk
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