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CROSSROADS ART CENTER

CROSSROADS ART CENTER SOCIAL MEDIA + BILLBOARD CAMPAIGN

Crossroads Art Center is a local art gallery that exhibits the work of emerging + established mid-Atlantic artists + promotes awareness and understanding of art forms, from crafts to fine art.

CHALLENGE: Create a social media campaign targeted at college students + young professionals, while maintaining + adhering to their main audience of 30-60 year olds

CONCEPT: Young adults spend so much of their time on their phones

STRATEGY: Show that your time can be better spent learning and making art at Crossroads

ART DIRECTOR: Erin Philips

COPYWRITER: Erin Philips + Aerin Mills

STRATEGIST: Emily Kondrk

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