ERIN PHILIPS
Role
UX/UI, Product Design
Toolkit
Figma, Photoshop
Team
BACKGROUND
1/8 Americans over the age of 12 have hearing loss in both ears
277,000 people who are deaf or hard of hearing identified American Sign Language as their primary language. Because hearing and non-hearing people have different ways of communicating, they often get excluded from the equation.
PROBLEM
There's a sound barrier
Drive thru orders are communicated through a black intercom box. If you are deaf or hard of hearing, all of your visual cues have been taken away, so it can be hard to know where to point your ear, what the total is or even if the order you said is correct. This creates anxiety, miscommunication, and frustration on both ends.
OPPORTUNITY
Create a universal drive-thru experience that's welcoming to everyone.
We realized that we can't create a solve for just one group of people, we need to make this experience more inclusive to everyone, because normalcy is all about the little things.
SOLUTION
Digital Language
Buttons
Dual Speaker
Scrolling Text Translations
Sign Language
AI Video Software
A replicable fast food drive thru system that feels inclusive, removes communication barriers, ensures order accuracy, and creates an overall fluid process for every user.
Key Features
01. Digital Language Buttons
Language buttons provide a simple way to translate your order to text in any language, including ASL.
02. Scrolling Text Translations
Text translations help every customer not only better visualize and comprehend the experience, but
also expedite the drive thru process and ensure order validity
03. Sign Language AI Video Software
Our digital AI sign-to-text screen allows 2-way communication for customers that would prefer to
use sign language to order. This eliminates anxiety and miscommunication on both ends.
MOVING FORWARD
The beauty of this design is that it can make any drive thru service more accessible. Not only could this be implemented into fast food restaurants, but also other drive thru services like banks and pharmacies.
