Every 4 years, millions of people all over the world tune into the Olympics.
The Olympic Games are the world's only truly global, multi-sport, celebratory athletics competition. It's a time where the world comes to compete, feel inspired, and be together. Many of us host parties, go to bars, and watch from home with our friends and family.
But are people really watching the Olympics?
People have a surface level of knowledge when watching the Olympic Games.
With more than 200 countries participating in over 400 events across the Summer and Winter Games, most viewers don't have a full understanding of how every game is played. The Olympics has tried to cater their viewing experience to everyone through one lens of information, therefore missing opportunities for further viewer engagement.
Create a deeper level of customization and access to content within streaming
The way we consume the Olympics has always been the same. With the technology that we have now, users should be able to easily access information and tailor their viewing experience based on their own media consumption habits and preferences.
When setting up your profile, you can choose from specific Olympic topics and information that will then be added to your viewing experience as interchangeable widgets. These widgets can be tailored to every kind of viewer's media consumption habits across all digital mediums.
AR / VR
By using Augmented/Virtual Reality to present the widgets in a Heads Up Display (HUD) experience, the extra pieces of information are layered into the viewing experience and allows for a flexible system, no matter where you are. Individuals can simultaneously watch the same sport in the same room, complete with unique viewing experiences.
I worked along side Grace, our Art Director, to build out the design system for the Stockholm Olympics. With inspiration from Swedish minimalism and low-poly style art, we based our design on three main principles:
Not too little, not too much
Function dictates form
Everything is part of a greater whole
I designed the Stockholm Winter Olympic Mascot, Nils, using low-poly graphics.
Nils translates to "victory of the people" in Swedish. He is a friendly, loyal sled dog that was inspired by my malamute-husky, Meekalo.