NATURAL LIGHT

NATURAL LIGHT SOCIAL MEDIA CAMPAIGN

Natural (Natty) Light beer is one of America's best selling "college beers", meaning that it is an inexpensive, light-beer, with a higher ABV

CHALLENGE: Create a social media campaign including an animated piece

CONCEPT: Nobody likes getting caught in an awkward situation 

STRATEGY: Show outrageous, unnatural situations with pets, who then try to play it off by "acting natural" by drinking a Natty Light

ART DIRECTOR: Erin Philips + Walker Lawrence

ANIMATION: Erin Philips