NATURAL LIGHT SOCIAL MEDIA CAMPAIGN

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Natural (Natty) Light beer is one of America's best selling "college beers", meaning that it is an inexpensive, light-beer, with a higher ABV

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CHALLENGE: Create a social media campaign including an animated piece

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CONCEPT: Nobody likes getting caught in an awkward situation 

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STRATEGY: Show outrageous, unnatural situations with pets, who then try to play it off by "acting natural" by drinking a Natty Light

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ART DIRECTOR: Erin Philips + Walker Lawrence

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ANIMATION: Erin Philips