YEs TO

YES TO BRAND AUDIT

Yes To is an affordable, drug-store natural skincare brand

CHALLENGE: Develop a complete Brand Audit backed up by focus group research

GOAL: Create a more aesthetic + positive version of Yes To packaging + presentation, draw in the wider, more approachable demographic of millennials, + make Yes To a well known, trusted natural skincare brand

STRATEGY: Create a recognizable name + appearance that is inclusive to all of Yes To’s natural ingredients + it’s positive message.

ACCOUNT MANAGER: Christina Meyer

STRATEGIST: Erin Philips, Jenna Thacker, Rachel Wells, + Dominic Scavongelli

ART DIRECTOR: Erin Philips, Jenna Thacker

YES TO

BRIEF OVERVIEW

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FOCUS GROUP STUDY

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