YES TO BRAND AUDIT

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Yes To is an affordable, drug-store natural skincare brand

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CHALLENGE: Develop a complete Brand Audit backed up by focus group research

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GOAL: Create a more aesthetic + positive version of Yes To packaging + presentation, draw in the wider, more approachable demographic of millennials, + make Yes To a well known, trusted natural skincare brand

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STRATEGY: Create a recognizable name + appearance that is inclusive to all of Yes To’s natural ingredients + it’s positive message.

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ACCOUNT MANAGER: Christina Meyer

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STRATEGIST: Erin Philips, Jenna Thacker, Rachel Wells, + Dominic Scavongelli

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ART DIRECTOR: Erin Philips, Jenna Thacker

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