YES TO BRAND AUDIT
Yes To is an affordable, drug-store natural skincare brand
CHALLENGE: Develop a complete Brand Audit backed up by focus group research
GOAL: Create a more aesthetic + positive version of Yes To packaging + presentation, draw in the wider, more approachable demographic of millennials, + make Yes To a well known, trusted natural skincare brand
STRATEGY: Create a recognizable name + appearance that is inclusive to all of Yes To’s natural ingredients + it’s positive message.
ACCOUNT MANAGER: Christina Meyer
STRATEGIST: Erin Philips, Jenna Thacker, Rachel Wells, + Dominic Scavongelli
ART DIRECTOR: Erin Philips, Jenna Thacker