All Good is a craft granola bar company that sustainably sources spent grains from local breweries in Southeastern VA.
Mar 2021 - Apr 2021 (4 weeks)
Myself, John Simons, Jackson Baehr, Matt Allison
UX/UI, Product Design, Visual Design
Figma, After Effects, Illustrator, Photoshop
We surveyed All Good's current customers to further understand who we're talking to and what they love about All Good.
So, meet Tammie:
The Balanced Local
“Everything in moderation.”
They’re a working adult who understands that everything is best in moderation. With this in mind, they like to consider themselves stringent planners, but have fun deviating from the plan like when they, let’s say buy a spontaneous box of granola bars at the grocery to snack on. More importantly, they value their community, typically talking with friends (their main sources of information) and going out to local hotspots in their down time.
Get locals who value crafted goods and love supporting local businesses — “balanced locals”
To rally behind All Good Craft Granola as a representation of their community
By bringing awareness to the brands roots in community, not just beer.
All Good is trying to attract investors to grow the company beyond an at home kitchen. They need to get a sizable amount of customers to prove its value. Their best bet is by taking the experience digital.
How can All Good stand out and expand their business in a highly saturated market?
How can we get All Good's customers to keep coming back?
Create an identity that can promote sharing of the brand in order to drive awareness and eventual investments.
We conducted a focus group to gather feedback about All Good's packaging, website, and overall visual identity, which I then used to guide the design.
As the crossroads of all communication, All Good's website should showcase the bar-making process, push the subscription plan, tell the brand story, and share testimonials in order to drive online sales.
CONSIDERING THE JOURNEY
Features like tagged Instagram testimonials and Refer a Friend Discounts help spread the word about All Good and build a sense of community.