Role
Visual Design, UX/UI
Toolkit
Figma, Illustrator, Photoshop, After Effects
Team
Emily Wills, Grace Geary, Annie Balint
BACKGROUND
Problem
45% of women feel do not feel safe walking alone at night. Every 2 minutes an American is sexually assaulted.
How Haven is the solution
Through wearable technology and a distinct understanding of our market, our goal is to provide peace of mind. Haven is inconspicuous and fashion-forward, while providing a faster connection to responders in case of emergency. Our product will contain bluetooth, GPS technology and a microphone to track a person's location and record exactly what is going on in an emergency situation. When activated, Haven will instantly alert a person's emergency contacts, letting them know that they are in trouble and need help. The emergency contacts can then pull up the Haven app, which will enable them to track their loved ones movements, and listen to the recording of what is going on so that they can alert the police.
BRANDING
The watch face used in the main logo refers to the watch itself, but also symbolizes the alert it signals when activated. In the technology space, Haven stands out because of it’s sharp look, chic elegance and timeless design.
The colors used are neutral and sporty, but also and chic and bright. Most safety accessory brands on the market now only offer very 'fem' colors, so we wanted to use colors that would attract a wider audience.
The iconography used for Haven’s branding should reflect the rest of the brand look; bold, chic, classic. These icons can be used when describing the features of the watch, it’s benefits or any other facts we need to outline to create the full story.
Onboarding
Users can create a new account or login using their REI Member ID. Prompts throughout the profile setup help tailor the experience to the users interests and preferences.
Home Screen
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Read the latest articles from Outside with Pride, REI Pride's free online publication that highlights LGBTQ+ news and people in the industry.
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Discover LGBTQ+ events, programs, partner organizations, job boards, and other resources.
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Shop the REI Pride collection and used gear, or be redirected to the online REI store in your browser.
Safety Network
Users can create a new account or login using their REI Member ID. Prompts throughout the profile setup help tailor the experience to the users interests and preferences.
Privacy Settings
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Read the latest articles from Outside with Pride, REI Pride's free online publication that highlights LGBTQ+ news and people in the industry.
-
Discover LGBTQ+ events, programs, partner organizations, job boards, and other resources.
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Shop the REI Pride collection and used gear, or be redirected to the online REI store in your browser.
Haven Lite
By leveraging their partnership with the National Park Foundation, REI can establish campgrounds located in and around U.S. national parks. These members-only campsites would not only help diversify our parks, but also provide LGBTQ+ friendly job opportunities, programs and events in the area.
Insight
Many U.S. national parks are located in areas of rural America that have low equity ratings, which means that LGBTQ+ people visiting these parks are at a higher risk of discrimination and even hate crimes.
By creating a LGBTQ+ safe space within these areas, potential users said that they would feel more at ease when visiting.
Device Setup
Users can create a new account or login using their REI Member ID. Prompts throughout the profile setup help tailor the experience to the users interests and preferences.
Sync or something?
-
Read the latest articles from Outside with Pride, REI Pride's free online publication that highlights LGBTQ+ news and people in the industry.
-
Discover LGBTQ+ events, programs, partner organizations, job boards, and other resources.
-
Shop the REI Pride collection and used gear, or be redirected to the online REI store in your browser.
How it Works
By leveraging their partnership with the National Park Foundation, REI can establish campgrounds located in and around U.S. national parks. These members-only campsites would not only help diversify our parks, but also provide LGBTQ+ friendly job opportunities, programs and events in the area.
Insight
Many U.S. national parks are located in areas of rural America that have low equity ratings, which means that LGBTQ+ people visiting these parks are at a higher risk of discrimination and even hate crimes.
By creating a LGBTQ+ safe space within these areas, potential users said that they would feel more at ease when visiting.
Test Your Device
Users can create a new account or login using their REI Member ID. Prompts throughout the profile setup help tailor the experience to the users interests and preferences.
Sync or something?
-
Read the latest articles from Outside with Pride, REI Pride's free online publication that highlights LGBTQ+ news and people in the industry.
-
Discover LGBTQ+ events, programs, partner organizations, job boards, and other resources.
-
Shop the REI Pride collection and used gear, or be redirected to the online REI store in your browser.