Image by Yuan Thirdy

Overview

Haven is

Role

Visual Design, UX/UI

Toolkit

Figma, Illustrator, Photoshop, After Effects 

Team

Emily Wills, Grace Geary

BACKGROUND

BIPOC and LGBTQ+ people have historically been shut out of natural spaces

The outdoor industry, which claims to be for everyone, has long suffered from a lack of diversity. Recreation that should be available to all is inaccessible to millions of Americans. Many others do not feel safe or welcome outdoors due to ongoing systems of inequity, injustice, and racism.

REI is working towards creating a more inclusive and accessible outdoor culture for all

REI is one of the leading outdoor brands and advocacy work is a huge part of their brand identity. They celebrate and support the LGBTQ+ community beyond Pride month, unlike many other brands. The REI Cooperative Action Network was launched as a collective effort to bring health, strength and equity to the outdoors through fundraising and political action. 

BRANDING

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MOBILE APP

REI Pride is a safe space within the REI community where LGBTQ+ outdoorsfolk can connect to each other and the outdoors through resources, groups, and adventures.

KEY FEATURES